On Thursday, March 15th, Amalgam Digital will present “Leaders of the New Cool: SXSW 2012 Edition,†a Hollywood East Ent. production. This partnership joins two of the most progressive brands in Hip Hop today. This special edition showcase will take place at Deco Lounge (Formerly Light Bar) located at 408 Congress Ave in Austin. Hosted by Marcus MD and Tayo of the Marcus and Tayo show on KVRX Austin, the show will feature a series of artists selected to perform who all share one major factor: the potential to redefine the current urban music landscape. Atlanta based-DJ Dibiase along with Chicago’s DJ Izzo will be spinning music throughout the show.
Founded in July of 2009 by Hollywood East Entertainment, Leaders of the New Cool has traveled the country and has quickly become the nationwide “go-to†for those looking to discover what and who defines the “new cool.†Previous performers at Leaders of the New Cool include Big K.R.I.T, Meek Mill, Curren$y, Dom Kennedy, J.Cole, Yelawolf, Danny Brown, Laws, and many more. Already successful in New York City, Atlanta, Chicago, Orlando, DC and Los Angeles, two Special Edition events have also been presented at SXSW Music Festival in Austin and CMJ Music Marathon in NYC.
Amalgam Digital, Inc. launched as the Hip Hop’s first genre specific digital store and artist development label. The roster has served as a home for former Grammy nominee Joe Budden, Max B, Curren$y, Lil B The Based God, Peedi Crakk, Saigon, Dj Benzi to name a few and is widely recognized as for releasing the first digital only album registered with sound scan charting on Bill Board. In an April 2008 The Source Magazine proclaimed that Amalgam Digital has “its finger on the pulse of Hip-Hop’s future.”
Must be 18 and up to enter, 21 and up to drink. Admission is free.
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